Volvo SafeWayz

The brief: how can Volvo carry its reputation for safety beyond the vehicle, and position itself for what comes next?nnThe concept – SafeWayz – positions Volvo as a serious actor in the open-data movement, using openly available data to surface safety-relevant insight. Human-centred, technically feasible, strategically coherent. Co-created within my Hyper Island cohort with Maries Vega, Pascale Anderegg, Rossano Zuccarello, Zaki Hassan and Simone Höller.